Lily Allen Supports The Forward Trust Through British Vogue and eBay Charity Fashion Auction

As an Ambassador of The Forward Trust, Lily has used her platform to help raise awareness of addiction and recovery, drawing on her own lived experience.

In a light-hearted video with Vogue contributor Osman Ahmed, Lily revisits items from her wardrobe, sharing the stories behind them and deciding which pieces to include in the auction.

Explaining her motivation for the sale, Lily says:

"I'm selling things not just to make space, but also top raise money for a charity that I work with called The Forward Trust. A charity that helps people struggling with addiction."

The collaboration was unveiled through British Vogue editorial coverage and social media content, helping introduce The Forward Trust's work to new audiences. The partnership also supports our wider efforts to raise awareness of addiction and recovery through Taking Action on Addiction, our national stigma-reduction campaign.

Funds raised through the auction will help support Forward's work empowering people to break cycles of addiction, rebuild their lives and achieve lasting recovery.

How to support - visit the auction - ends 9 September

Lily's auction is live on eBay UK and running for a limited time.

Supporters interested in owning a piece from Lily's wardrobe while supporting a good cause can visit the auction via the link below:

https://www.ebay.co.uk/e/fashion/uk-fashion-event-lily-allen-edit-09

We are very grateful to Lily, British Vogue, and eBay UK for providing Forward with this unique opportunity.

About The Forward Trust

In 2025-26, The Forward Trust supported nearly 40,000 people across prison and community services in England and Wales. The charity delivers substance use, mental health, criminal justice, housing and employment support, helping people build positive futures free from addiction and crime.

Find services in your area