Having worked in Information Technology as a Support Analyst for 18 years, Debbie wanted to make a change. She was fed up of working 9-5 and was determined to set up on her own, but she wasn’t sure what business idea was the best way to go.
Fortunately, AI came along, and that had the potential and scope to be a successful venture. Debbie’s business isn't to develop AI applications herself, but to use affiliate marketing where people can access her website and purchase products. Despite a great business idea, Debbie still wasn’t confident to set up on her own, which is where Forward stepped in.
Debbie first came into contact with The Forward Trust after reaching out to local services. She met with an enterprise coach, who encouraged Debbie to get involved with an upcoming Dragon’s Den event, where she could pitch her idea to a panel of investors. At the event, she received excellent feedback which allowed her to go away and develop her business plan further:
“Working with Forward made a positive difference to me and accelerated my business planning. I have received excellent advice, which will support my future business development discussions.”
The future looks positive for Debbie, as she plans to start trading in the near future and add extra options to her online store.
“Thank you, Forward, for being the catalyst for my business venture.”
